AudienceMix Adds Alliant Consumer Data Covering 6,000 Audiences
· 2d ago · Originally reported by PPC Land
AudienceMix has integrated Alliant consumer data into its offering, giving buyers access to audiences distributed across DSPs including DV360, The Trade Desk, Amazon DSP, Viant and StackAdapt. The announcement did not disclose which specific Alliant audiences are included, the rollout timing, or pricing.
Why it matters
Data marketplaces like this shape which audience segments advertisers can actually buy across major DSPs, but the lack of transparency on scope and cost makes it hard for buyers to evaluate the offering.
Explain it like I’m new here
It's like a grocery store announcing it now stocks a big brand of snacks, but not saying which flavors, when they arrive, or how much they cost.
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
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