Google drops DV360 sensitive categories, leaving 3 tiers and 10 themes
· 6h ago · Originally reported by PPC Land
CTV, audio and display line items inherited YouTube's inventory modes on October 1, 2026. Does the MRC accreditation behind those tiers reach TV screens yet?
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
MRC (Media Rating Council)
The MRC (Media Rating Council) is a US non-profit industry body that sets measurement standards and audits and accredits media measurement services, including viewability and invalid-traffic filtering.
MRC accreditation
MRC accreditation is the Media Rating Council's formal approval, after an independent audit, that a measurement service's specific metrics comply with industry standards.
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