Google Integrates Vertical Video Buying Into Display & Video 360 Platform
· 3d ago · Originally reported by WeRSM
Google has consolidated the process for purchasing vertical video ads within its Display & Video 360 platform. This update aims to streamline how advertisers access and manage vertical video inventory across various channels.
Why it matters
Vertical video formats are increasingly popular, especially on mobile devices and social platforms. By unifying buying options, Google is making it easier for advertisers to reach audiences with this format efficiently.
Explain it like I’m new here
It's like putting all your favorite vertical video snacks in one vending machine so you don't have to look in different places.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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