Explainer: What Google's Display & Video 360 demand-side platform does for ad buyers
· 1h ago · Originally reported by PPC Land
PPC Land published an educational overview of Display & Video 360, Google's demand-side platform. The piece explains how DV360 lets advertisers purchase display, video, audio, CTV and YouTube inventory across dozens of exchanges from a single interface. It positions the tool as a central hub for programmatic media buying.
Why it matters
DV360 is one of the most widely used DSPs, so understanding how it works helps anyone follow how digital ad budgets actually get spent across the open web and YouTube.
Explain it like I’m new here
DV360 is like a shopping app that lets you fill one cart with items from dozens of different stores at once — except the items are ad placements.
Terms in this story
DSP (demand-side platform)
A DSP (demand-side platform) is software that advertisers and agencies use to buy ad impressions automatically across many exchanges and publishers, deciding which impressions to bid on and how much.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Ad exchange
An ad exchange is a digital marketplace where buyers and sellers of ad impressions meet and trade through automated auctions, usually in real time.
CPC (cost per click)
CPC (cost per click) is a pricing model where the advertiser pays only when someone clicks the ad, and also the average amount paid per click.
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