Half of Kroger's Meta and DV360 spend went to low-converting ads, study finds
· 2h ago · Originally reported by PPC Land
Vidmob's model sorted 1,934 Kroger ads into high and low converters with 81% accuracy on unseen data. Will the gap hold in Kroger's planned in-market test?
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
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