IAB
The main US trade body for digital advertising, setting guidelines and lobbying for the industry.
New York, USA · founded 1996 · iab.com
What IAB does
The IAB represents media companies and ad tech firms in digital advertising. It publishes research such as its annual internet ad revenue report, runs events and lobbies on privacy and regulation.
Its technical standards work sits with the IAB Tech Lab, and there are separate IABs in many countries.
How it makes money
Membership dues, events and training.
Where it meets invalid traffic
Co-founded TAG and supports industry anti-fraud efforts; its bot list is maintained with the ABC.
Products
- IAB Internet Advertising Revenue Report
- IAB NewFronts
- IAB ALM
Latest IAB news
Search allIAB and Grocery TV Highlight Evolution of In-Store Media Beyond Shopper Marketing
New research from IAB and Grocery TV indicates that in-store media is expanding its role, moving past traditional shopper marketing strategies. The findings suggest retailers are leveraging in-store screens and digital displays for broader…
Creators Expand Into TV, Prompting Brands to Rethink Advertising Strategies
Daniel Druger of Universal Ads/Comcast highlighted the growing influence of creators as they move from social media and long-form video into television. This shift suggests that brands will need to adapt their advertising approaches to…
Experts Highlight Growth Potential in Retail Media and CTV Convergence After IAB UK Adspend Report
Industry experts are emphasizing the significant growth opportunities at the intersection of retail media and connected TV (CTV), following the release of new adspend figures from IAB UK. The discussion centers on how these two channels…
UK Digital Ad Spend Rises 13% in H1 2026, Driven by Retail Media and Video
Digital advertising expenditure in the UK increased by 13% in the first half of 2026, according to new data from IAB and Mediasense. The growth was primarily attributed to strong performance in retail media and video advertising sectors.