Industry bodiesNon-profit
Association of National Advertisers (ANA)
US trade group for brand advertisers, known for landmark studies on programmatic transparency.
New York, USA · founded 1910 · ana.net
What Association of National Advertisers (ANA) does
The ANA represents advertisers, the companies that pay for ads. Its studies have shaped the industry, including a 2016 report on agency rebates and a 2023 programmatic transparency study that found large waste in open-web buying, including made-for-advertising sites.
It also owns the Brand Safety Institute and co-founded TAG.
How it makes money
Membership dues, events and training.
Where it meets invalid traffic
Pushes buyers to demand supply-chain transparency and measure waste, including IVT and MFA.
Products
- ANA Programmatic Media Supply Chain Transparency Study
- Trust Consortium