Industry bodiesNon-profit
ISBA
UK advertisers' trade body, known for its 2020 study on the programmatic "unknown delta".
London, UK · founded 1900 · isba.org.uk
What ISBA does
ISBA represents UK advertisers. Its 2020 programmatic supply chain study with PwC found that about half of advertiser spend reached publishers and that roughly 15% could not be traced at all, the so-called unknown delta.
It also backs Origin, the UK's cross-media measurement programme.
How it makes money
Membership fees.
Where it meets invalid traffic
Pushes supply-chain transparency that exposes waste and fraud.
Products
- ISBA Programmatic Supply Chain Study
- Origin