Hellmann's Sees 24% Unique Reach Boost in Google DV360 Vertical Video Test
· 2d ago · Originally reported by PPC Land
Unilever and WPP Media reported a 24% increase in unique reach and a 25% drop in cost per viewer during early tests of vertical video ads on Google DV360. The test focused on evaluating the effectiveness and efficiency of vertical video formats in programmatic campaigns.
Why it matters
This demonstrates how new ad formats and buying strategies can improve reach and lower costs for advertisers, influencing future campaign planning.
Explain it like I’m new here
It's like finding a new way to show your ad that gets it in front of more people for less money.
Terms in this story
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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