Google's content themes let advertisers exclude topics like news and politics on YouTube and DV360
· 2h ago · Originally reported by PPC Land
Google offers content themes as a topic-level exclusion tool, letting advertisers block their ads from appearing alongside broad content categories. The controls cover categories such as news, politics, religion, health and gaming. They apply across YouTube campaigns and DV360 placements.
Why it matters
These exclusion settings give advertisers a simple dial for brand suitability, reducing the chance their ads show next to content they consider risky or off-brand.
Explain it like I’m new here
It's like telling a TV network your commercial can run anytime except during the news, political shows and sports.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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Explaining sensitive categories
Sensitive categories: Google's named labels for content, such as gambling or politics, that buyers excluded and publishers blocked before DV360 retired most.
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