Understanding the Conversion Cycle in Google Ads Bid Strategies
· 1h ago · Originally reported by PPC Land
The conversion cycle refers to the period between when a user clicks on an ad and when they complete a desired action, such as a purchase. Google Ads uses this timeframe to assess and optimize automated bidding strategies.
Why it matters
Knowing the conversion cycle helps advertisers set realistic expectations for campaign performance and ensures that bid strategies are evaluated over the right period, leading to more effective ad spend.
Explain it like I’m new here
It's like waiting to see how long it takes after you plant a seed before it grows into a flower, so you know when to check if your gardening method works.
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