Mediaocean
The back-office software most big agencies use to plan, buy and pay for media, now with Flashtalking and Innovid.
New York, USA · founded 2012 · mediaocean.com
What Mediaocean does
Mediaocean's Prisma software is the system of record at most large agencies: where media plans are built, orders placed, invoices matched and payments made. If you want to know where an agency's money went, it is probably recorded in Mediaocean.
It has expanded into ad serving and creative through acquisitions of Flashtalking (2022) and Innovid (2025), building an independent alternative to Google's advertiser-side tools.
How it makes money
Software subscription and usage fees from agencies and advertisers, plus ad-serving fees charged per impression.
Where it meets invalid traffic
Its ad servers integrate third-party verification, and its spend records are a key source when auditing where budgets actually went.
Products
- Prisma
- Flashtalking
- Innovid
- Mediaocean Lumina
Latest Mediaocean news
Search allMediaocean Integrates Prisma Direct with Warner Bros. Discovery Advertising
Mediaocean has announced that Warner Bros. Discovery Advertising will connect with its Prisma Direct platform. This integration aims to automate and streamline media buying for agencies and brands across WBD’s programming portfolio.