Microsoft search ad invoices now sync directly into Mediaocean Prisma
· 2h ago · Originally reported by PPC Land
Microsoft advertising has extended its integration with Mediaocean's Prisma platform so search ad invoices flow automatically into the workflow tool, alongside the order syncing that has been live since December 2024. Buyers using Prisma also receive pacing and performance data back from Microsoft search campaigns.
Why it matters
Automating invoice and reconciliation flows reduces manual work for agencies managing search budgets and gives them clearer spend and performance tracking in one system.
Explain it like I’m new here
Instead of copying numbers from one notebook to another by hand, Microsoft's search ad bills now automatically appear in the agency's own ledger book.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Pacing
Pacing is how evenly (or deliberately unevenly) a campaign spends its budget or delivers its impressions across its flight dates, so it neither runs out early nor under-delivers.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Go deeper
Related stories
Mediaocean Extends Prisma Direct to Search via Microsoft Advertising Integration
Mediaocean has completed an integration between its Prisma Direct platform and the Microsoft Advertising Platform. The connection links order management, performance reporting and electronic invoicing so brands and agencies can manage…
Six Ad Tech Tools Highlighted for Recent Innovations and Offerings
A roundup features Brandtech, Mediaocean, Bauer, Dynamo, Mention Me, and Particular Audience as notable ad tech tools this week. These companies are recognized for recent updates or launches in their advertising technology products.
Weekly adtech tools roundup features Mediaocean, Bauer, Mention Me and others
A weekly roundup of adtech tools highlighted product updates from Bradtech, Mediaocean, Bauer, Dynamo, Mention Me and Particular Audience. No further details about the individual tools or launches were included in the listing.
ChatGPT said to handle a fifth of Google's search-like volume as Taboola cites AI in revenue decline
OpenAI claimed ChatGPT now processes volume equivalent to a fifth of Google search queries. Meanwhile Taboola reported a 6.9% revenue drop, attributing the decline to AI-generated summaries reducing traffic to publisher content. Anthropic…
Google AI Mode shows a fourth ad slot beneath some AI answers
An AI Mode query surfaced four ads stacked below the answer, from HubSpot, Yext, Siteimprove and eintelligenceweb. Google has not confirmed how widely the fourth slot runs or whether it will remain permanent. The placement adds another…
Microsoft Clarity integrates Shopify and WooCommerce product catalogs into Bing and Copilot
Microsoft Clarity is rolling out an integration that lets Shopify and WooCommerce merchants push their product catalogs into Microsoft Merchant Center, making listings eligible to appear in Bing and Copilot shopping experiences. The report…