Six Ad Tech Tools Highlighted for Recent Innovations and Offerings
· 3h ago · Originally reported by Performance Marketing World
A roundup features Brandtech, Mediaocean, Bauer, Dynamo, Mention Me, and Particular Audience as notable ad tech tools this week. These companies are recognized for recent updates or launches in their advertising technology products.
Why it matters
Staying informed about new and evolving ad tech tools helps marketers and advertisers choose the best solutions for campaign management and optimization.
Explain it like I’m new here
It's like picking the best new apps for your phone, but these help companies show ads more effectively online.
Read the original at Performance Marketing World
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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