Innovid
CTV ad-serving and measurement company acquired by Mediaocean in 2025.
New York, USA · founded 2007 · innovid.com
What Innovid does
Innovid provides ad serving, interactive formats and measurement for connected TV and video. Advertisers use it to deliver the same campaign across many streaming services and see who watched.
It listed in New York via a SPAC in 2021, bought TVSquared in 2022, and was acquired by Mediaocean in February 2025.
How it makes money
Per-impression ad-serving fees and fees for measurement and interactive formats.
Where it meets invalid traffic
As an ad server it passes verification signals and supports CTV-specific IVT checks on delivered impressions.
Products
- Innovid ad serving
- Innovid Harmony
- TVSquared measurement
Quarterly revenue
From SEC XBRL filings · latest quarter +5.6% year on yearQuarterly net income
| Fiscal year | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|
| Revenue | $68.8M | $90.3M | $127.1M | $139.9M |
| Net income | $-812K | $-11.5M | $-18.4M | $-31.9M |
| Diluted EPS | $-0.51 | $-3.31 | $-0.14 | $-0.23 |