Innovid Recognized for AI Leadership in Ad Tech by QKS Group
· 1h ago · Originally reported by IT Brief UK
Innovid, a video and CTV advertising technology provider, has received a leadership recognition from analyst firm QKS Group for its use of artificial intelligence in ad tech. No further details were provided in the announcement.
Why it matters
Analyst recognitions like this can influence how brands and agencies shortlist advertising technology vendors, signaling that AI capabilities are becoming a key buying criterion.
Explain it like I’m new here
It's like a popular judge at a science fair handing a trophy to one of the companies that builds tools for online video ads.
Read the original at IT Brief UK
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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