iSpot.tv

What iSpot.tv does

iSpot measures TV and streaming ad exposure and outcomes, detecting ads as they air and linking them to viewing and conversion data. It has been positioned as an alternative currency to Nielsen for buying TV ads.

It bought 605 and other firms to broaden its measurement.

How it makes money

Subscription and measurement fees from advertisers, networks and agencies.

Where it meets invalid traffic

Verifies whether TV and streaming ads actually aired to real households.

Products

• iSpot Unified Measurement
• Ace Metrix creative testing