Samba TV
TV viewership data company using smart-TV ACR to measure and target ads.
San Francisco, California, USA · founded 2008 · samba.tv
What Samba TV does
Samba TV collects viewing data from smart TVs through ACR, with consent, and uses it to measure TV ad exposure and build audiences for advertisers.
In 2026 it acquired AI ad-creative startup Bestever AI.
How it makes money
Data and measurement fees from advertisers, agencies and networks.
Where it meets invalid traffic
Device-level viewing data can help check whether CTV ads reached real TVs.
Products
- Samba TV Measurement
- Samba Audiences