Samba TV targeting extends to Vevo's 30 million UK viewers for advertisers
· 2d ago · Originally reported by PPC Land
Samba TV's audience targeting is now available across Vevo's UK music video network, reaching about 30 million viewers, of whom 12 million watch on connected TV sets. Brands can retarget linear TV viewers on Vevo's music video inventory. Commercial terms and buying routes were not disclosed.
Why it matters
It links linear TV exposure data to CTV video inventory, letting UK advertisers close the loop between TV campaigns and follow-up digital buys.
Explain it like I’m new here
It's like a shop assistant who saw you look at a TV ad now following you to the video channel so the brand can show you that product again.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Linear TV
Linear TV is traditional scheduled television, broadcast, cable or satellite, where viewers watch programmes at the time the channel airs them, with ad breaks sold to all viewers of that channel.
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