Jewellery Brands Explore Connected TV Advertising Amid Investment Hesitancy
· 2h ago · Originally reported by Storyboard18
Jewellery brands are beginning to experiment with advertising on Connected TV (CTV) platforms, but widespread adoption and larger investments remain limited. Factors such as measurement challenges, audience targeting, and return on investment concerns may be contributing to their cautious approach.
Why it matters
CTV offers brands a way to reach audiences who are shifting away from traditional TV, but uncertainty about effectiveness and tracking can slow industry adoption.
Explain it like I’m new here
Jewellery brands are trying ads on smart TVs, but they're still unsure if it's worth spending more money there.
Read the original at Storyboard18
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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