Inuvo Introduces Neighborhood-Level Targeting for CTV Advertising
· 8h ago · Originally reported by Pluang
Inuvo has announced an enhancement to its connected TV (CTV) ad targeting capabilities, now allowing advertisers to target audiences at the neighborhood level. This development aims to improve the precision and relevance of CTV ad campaigns.
Why it matters
More granular targeting in CTV can help advertisers reach specific audiences more effectively, potentially increasing campaign performance and reducing wasted ad spend.
Explain it like I’m new here
It's like being able to send different TV ads to each street in a city instead of the whole city at once.
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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