Viant Acquires Waymark for $20 Million to Expand CTV Ad Offerings
· 5h ago · Originally reported by AdExchanger
Viant has acquired Waymark for $20 million, aiming to enhance its connected TV (CTV) advertising capabilities. The move follows a strong third quarter for Viant, with CTV ad spend now making up over half of its total revenue.
Why it matters
This acquisition highlights the growing importance of CTV in digital advertising and Viant's strategy to capture more of this expanding market by improving creative ad solutions.
Explain it like I’m new here
Viant bought a company that helps make TV ads so they can show even more ads on streaming TV.
The deal
Viant → Waymark · acquisition · announced · $20M
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