Inuvo Enhances IntentKey CTV Targeting with Neighborhood-Level Intelligence
· 8h ago · Originally reported by The Manila Times
Inuvo has upgraded its IntentKey platform to provide connected TV (CTV) advertising intelligence at the neighborhood level. This advancement allows advertisers to target audiences more precisely based on localized intent signals.
Why it matters
More granular targeting in CTV can help advertisers reach relevant viewers while potentially improving campaign efficiency and reducing wasted ad spend.
Explain it like I’m new here
It's like being able to show different TV ads to people on different streets, instead of the whole city seeing the same ad.
Read the original at The Manila Times
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Go deeper
Related stories
Inuvo Introduces Neighborhood-Level Targeting for CTV Advertising
Inuvo has announced an enhancement to its connected TV (CTV) ad targeting capabilities, now allowing advertisers to target audiences at the neighborhood level. This development aims to improve the precision and relevance of CTV ad…
Inuvo IntentKey Introduces Custom Audience Targeting for Safari and iPhone Users
Inuvo's IntentKey platform has launched a new feature that enables advertisers to create custom audiences specifically for users on Safari and iPhone devices. This development aims to improve targeting capabilities despite privacy…
Inuvo Inc. Shares Rise Over 5% Amid Investor Interest in Ad Tech Sector
Inuvo Inc., a micro-cap company in the ad tech space, saw its stock price increase by 5.14% to $0.45. The movement comes as the company approaches a technical resistance level, drawing attention from investors.
Jewellery Brands Explore Connected TV Advertising Amid Investment Hesitancy
Jewellery brands are beginning to experiment with advertising on Connected TV (CTV) platforms, but widespread adoption and larger investments remain limited. Factors such as measurement challenges, audience targeting, and return on…
Viant Acquires Waymark for $20 Million to Expand CTV Ad Offerings
Viant has acquired Waymark for $20 million, aiming to enhance its connected TV (CTV) advertising capabilities. The move follows a strong third quarter for Viant, with CTV ad spend now making up over half of its total revenue.
AI and Pharma Brands Account for 43% of $355.6M in First-Time TV Ad Spend
According to VAB, AI and pharmaceutical brands made up 43% of the $355.6 million spent by first-time TV advertisers. Genspark was a notable spender at $35.9 million, while most debut brands spent $500,000 or less. The findings are based on…