Inuvo IntentKey Introduces Custom Audience Targeting for Safari and iPhone Users
· 7h ago · Originally reported by MarTech Cube
Inuvo's IntentKey platform has launched a new feature that enables advertisers to create custom audiences specifically for users on Safari and iPhone devices. This development aims to improve targeting capabilities despite privacy restrictions on these platforms.
Why it matters
Safari and iPhone users are often harder to target due to privacy measures, so this feature could help advertisers reach these audiences more effectively while navigating evolving privacy standards.
Explain it like I’m new here
It's like finding a new way to send the right flyers to people who use a certain kind of mailbox that usually blocks most ads.
Read the original at MarTech Cube
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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