Hightouch Introduces Match Booster in Europe to Improve Audience Match Rates
· 2h ago · Originally reported by MarTech Series
Hightouch has launched its Match Booster product in the UK, Germany, France, Spain, and Italy. In pilot tests, Match Booster outperformed an existing onboarding provider by increasing match rates by an average of over 15%, and up to 90% in some cases.
Why it matters
Accurate audience matching is crucial for effective digital advertising, especially as privacy regulations tighten in Europe. Improving match rates helps brands reach more of their intended audience without violating compliance rules.
Explain it like I’m new here
It's like finding more of your friends in a crowd without breaking any rules about asking for their names.
Read the original at MarTech Series
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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