VideoAmp
TV measurement and planning company offering an alternative currency to Nielsen.
Los Angeles, California, USA · founded 2014 · videoamp.com
What VideoAmp does
VideoAmp combines TV set-top box and smart-TV data to measure audiences, and sells planning and optimisation software. Several networks accept it as a currency for TV ad deals.
Its rise reflects the industry shift toward multi-currency TV buying.
How it makes money
Software and measurement fees from networks, agencies and advertisers.
Where it meets invalid traffic
Big-data TV measurement helps validate reach claims across screens.
Products
- VideoAmp Lens
- VideoAmp Plan