FreeWheel
Comcast-owned ad server and marketplace that runs ads for much of premium TV and streaming.
New York, USA · founded 2007 · freewheel.com
What FreeWheel does
FreeWheel provides the ad-serving technology many TV networks and streaming services use to decide which commercial appears in each break. It also runs a marketplace for buying premium video programmatically.
Comcast bought it in 2014, and it sits alongside Comcast's Universal Ads.
How it makes money
Fees from media companies for ad serving and a share of spend on its marketplace.
Where it meets invalid traffic
Supports server-side ad insertion validation and IVT filtering to counter SSAI spoofing.
Products
- FreeWheel Ad Server
- FreeWheel Marketplace
- Streaming Hub
Latest FreeWheel news
Search allFreeWheel Reports Growth in CTV Ad Consumption Across Europe
FreeWheel has published its latest Video Monetisation Report, highlighting continued growth in connected TV (CTV) ad consumption throughout Europe. The report, released twice yearly, tracks trends in premium video and how content owners…
Programmatic Streaming Ad Views Increase 44% in Europe, FreeWheel Reports
FreeWheel data shows a 44% rise in programmatic streaming ad views across Europe. The number of unique advertisers buying programmatically grew by 25% in 15 European markets, with guaranteed deals making up 71% of the region's programmatic…
Viant Launches Fee-Free CTV Deal Buying Across Most Programmatic Demand
Viant has introduced a new approach to connected TV (CTV) deal buying, allowing private marketplace and guaranteed streaming transactions to be executed without fees for either buyers or sellers. The service leverages integrations with…
CTV Accounts for Over Half of Premium Video Ad Views in Europe, Says FreeWheel
A new report from FreeWheel reveals that connected TV (CTV) now represents 53% of premium video ad views in Europe. This indicates a significant shift in how audiences are consuming video content and how advertisers are allocating budgets.