FreeWheel Reports Growth in CTV Ad Consumption Across Europe
· 24h ago · Originally reported by ExchangeWire
FreeWheel has published its latest Video Monetisation Report, highlighting continued growth in connected TV (CTV) ad consumption throughout Europe. The report, released twice yearly, tracks trends in premium video and how content owners are adapting to changing viewer habits.
Why it matters
CTV is becoming a key channel for digital advertising, influencing how brands reach audiences and how media companies monetize content. Understanding these trends helps advertisers and publishers plan their strategies.
Explain it like I’m new here
More people in Europe are watching ads on smart TVs, so companies are focusing more on this way to show commercials.
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