Cognitiv Integrates with FreeWheel to Give Advertisers Direct Access to Premium CTV Inventory
· 2d ago · Originally reported by MarTech Series
Deep-learning ad platform Cognitiv announced an integration with FreeWheel, Comcast's TV advertising technology platform. The deal gives Cognitiv's advertisers direct access to FreeWheel's premium connected TV inventory, expanding Cognitiv's CTV offering and simplifying transactions for full-funnel performance campaigns.
Why it matters
It connects AI-driven performance advertising with premium streaming TV inventory, making it easier for brands to buy high-quality CTV placements programmatically.
Explain it like I’m new here
It's like a shopping app getting a direct line to a big-name store's shelves, so shoppers can buy the good stuff without a middleman.
Read the original at MarTech Series
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
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