FreeWheel Appoints Hamid Davari as Commercial Director to Expand MENA Presence
· 4h ago · Originally reported by Campaign Middle East
FreeWheel has hired Hamid Davari as Commercial Director for the MENA region to drive its expansion in the market. The Comcast-owned video ad platform is strengthening its regional leadership as CTV and video advertising grow in the Middle East.
Why it matters
FreeWheel powers ad monetization for major TV and video publishers, so its investment in MENA leadership signals growing programmatic video demand in the region.
Explain it like I’m new here
It's like a big movie theater chain hiring a new manager to open more locations in a new part of town because they see more people wanting to watch movies there.
Read the original at Campaign Middle East
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