CTV Accounts for Over Half of Premium Video Ad Views in Europe, Says FreeWheel
· 2d ago · Originally reported by Mediashotz
A new report from FreeWheel reveals that connected TV (CTV) now represents 53% of premium video ad views in Europe. This indicates a significant shift in how audiences are consuming video content and how advertisers are allocating budgets.
Why it matters
The rise of CTV in premium video advertising highlights changing viewer habits and signals to advertisers where their audiences are moving. Understanding this shift is crucial for brands and publishers planning their digital video strategies.
Explain it like I’m new here
More than half of the best online video ads in Europe are now watched on smart TVs instead of computers or phones.
Read the original at Mediashotz
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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