Programmatic Streaming Ad Views Increase 44% in Europe, FreeWheel Reports
· 2d ago · Originally reported by PPC Land
FreeWheel data shows a 44% rise in programmatic streaming ad views across Europe. The number of unique advertisers buying programmatically grew by 25% in 15 European markets, with guaranteed deals making up 71% of the region's programmatic volume compared to 27% in the US.
Why it matters
This highlights Europe's rapid adoption of programmatic advertising in streaming, with a strong preference for guaranteed deals. Understanding these trends helps advertisers and publishers tailor their strategies for different regions.
Explain it like I’m new here
It's like more people in Europe are buying TV ads through online auctions, and most want a guaranteed spot, unlike in the US.
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Go deeper
Related stories
FreeWheel Reports Growth in CTV Ad Consumption Across Europe
FreeWheel has published its latest Video Monetisation Report, highlighting continued growth in connected TV (CTV) ad consumption throughout Europe. The report, released twice yearly, tracks trends in premium video and how content owners…
Viant Launches Fee-Free CTV Deal Buying Across Most Programmatic Demand
Viant has introduced a new approach to connected TV (CTV) deal buying, allowing private marketplace and guaranteed streaming transactions to be executed without fees for either buyers or sellers. The service leverages integrations with…
CTV Accounts for Over Half of Premium Video Ad Views in Europe, Says FreeWheel
A new report from FreeWheel reveals that connected TV (CTV) now represents 53% of premium video ad views in Europe. This indicates a significant shift in how audiences are consuming video content and how advertisers are allocating budgets.
OpenX Hires John Rogers as Senior VP of Global Publisher Development
OpenX has named John Rogers as its new senior vice president of global publisher development. Rogers, who previously worked at Roku overseeing global programmatic partnerships, brings over 25 years of experience to the role.
Viant Expands Direct Access Offering Amid Analyst Ratings Update
Viant Technology has expanded its Direct Access product, which is likely aimed at enhancing how advertisers and agencies interact with its platform. The news coincides with updated analyst ratings for Viant's stock, reflecting market…
OpenX Appoints John Rogers as SVP of Global Publisher Development
OpenX has hired John Rogers, a former Roku executive, to serve as Senior Vice President of Global Publisher Development. Rogers will oversee efforts to expand and strengthen relationships with publishers worldwide.