Freewheel Report Finds CTV Drives Most Premium Video Ad Views
· 3d ago · Originally reported by seenit.co.uk
Freewheel's latest Video Monetisation Report reveals that connected TV (CTV) now accounts for the majority of premium video ad views. The findings highlight a shift in how audiences consume high-quality video content, with CTV platforms outpacing other devices.
Why it matters
This trend signals a major change in where advertisers should focus their video ad budgets, as more viewers are watching premium content on CTV devices.
Explain it like I’m new here
It's like most people now watch their favorite shows on smart TVs instead of computers, so ads show up there more often.
Read the original at seenit.co.uk
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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