Mediaocean Integrates Prisma Direct with Microsoft Advertising Platform for Search Workflows
· 5d ago · Originally reported by ExchangeWire
Mediaocean announced the completion of an integration connecting its Prisma Direct media buying product with the Microsoft Advertising Platform. The integration lets brands and agencies manage search advertising workflows from planning through reconciliation within Prisma, extending the system of record beyond traditional media into paid search.
Why it matters
Mediaocean's Prisma is widely used by agencies to track media spend, so adding native Microsoft search support reduces manual reporting and keeps ad investment reconciled in one place.
Explain it like I’m new here
It's like hooking your checkbook directly to the bank so every purchase gets logged automatically instead of you copying numbers by hand.
Read the original at ExchangeWire
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Search advertising
Search advertising is placing paid ads alongside search engine results, triggered by the words people search for and usually charged per click.
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