Mediaocean Extends Prisma Direct to Search via Microsoft Advertising Integration
· 2h ago · Originally reported by MarTech Series
Mediaocean has completed an integration between its Prisma Direct platform and the Microsoft Advertising Platform. The connection links order management, performance reporting and electronic invoicing so brands and agencies can manage search media buying workflows from planning through reconciliation with less manual work.
Why it matters
It shows traditional media systems of record extending directly into search buying, cutting manual reconciliation for agencies and advertisers.
Explain it like I’m new here
It's like plugging your shopping list app straight into the store's checkout so everything rings up automatically instead of writing receipts by hand.
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