Weekly adtech tools roundup features Mediaocean, Bauer, Mention Me and others
· 2h ago · Originally reported by Performance Marketing World
A weekly roundup of adtech tools highlighted product updates from Bradtech, Mediaocean, Bauer, Dynamo, Mention Me and Particular Audience. No further details about the individual tools or launches were included in the listing.
Why it matters
Vendor roundups give marketers a quick pulse on which adtech companies are shipping new capabilities, though this listing alone does not explain what each tool does.
Explain it like I’m new here
It's like a weekly show-and-tell where companies show off their newest gadgets for buying and placing ads.
Read the original at Performance Marketing World
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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