ChatGPT said to handle a fifth of Google's search-like volume as Taboola cites AI in revenue decline
· 43m ago · Originally reported by PPC Land
OpenAI claimed ChatGPT now processes volume equivalent to a fifth of Google search queries. Meanwhile Taboola reported a 6.9% revenue drop, attributing the decline to AI-generated summaries reducing traffic to publisher content. Anthropic also signed its first news licensing deal.
Why it matters
If users increasingly ask AI chatbots instead of searching, the open web gets less traffic, hurting ad-supported publishers and ad networks like Taboola that depend on those pageviews.
Explain it like I’m new here
It's like fewer people walking past a shop's window because a helpful assistant now tells them the answers at home, so the shop sells less.
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