Basis Technologies
Media planning and buying software that combines a DSP with workflow tools for agencies.
Chicago, Illinois, USA · founded 2001 · basis.com
What Basis Technologies does
Basis Technologies, formerly Centro, sells software that brings media planning, buying, reporting and billing into one place for agencies. It includes its own DSP for programmatic buying and connects to search, social and direct buys.
Its pitch is less about the auction and more about the paperwork: fewer spreadsheets and cleaner reconciliation between what was planned and what ran.
How it makes money
Software subscription fees plus platform fees on programmatic media bought through its DSP.
Where it meets invalid traffic
Integrates third-party verification and supply-quality controls into its DSP.
Products
- Basis Platform
- Basis DSP