Simpli.fi

What Simpli.fi does

Simpli.fi specialises in local programmatic advertising: geofencing, addressable CTV and hyper-local targeting. Many of its customers are local media companies and agencies that resell digital campaigns to small businesses.

Its focus shows how programmatic tools reach far beyond national brands, into car dealerships, clinics and restaurants.

How it makes money

Fees on media bought through its platform plus workflow software for media sellers.

Where it meets invalid traffic

Local, geo-targeted campaigns can be targeted by location spoofing; it applies IVT filtering and verification partners.

Products

• Simpli.fi platform
• Geo-fencing
• Addressable CTV
• Order management