Simpli.fi Appoints Sean McCaffrey as New CEO
· 3h ago · Originally reported by Fort Worth Inc.
Simpli.fi, a Fort Worth-based ad tech company, has named Sean McCaffrey as its new Chief Executive Officer. The announcement marks a leadership change at the programmatic advertising platform.
Why it matters
Leadership changes at major ad tech firms can signal shifts in company strategy and impact clients and partners across the digital advertising ecosystem.
Explain it like I’m new here
It's like a sports team getting a new coach, which could change how the team plays and wins.
Read the original at Fort Worth Inc.
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
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