MiQ Names Charlotte Liddell as UK Group Commercial Director
· 2h ago · Originally reported by ExchangeWire
MiQ has appointed Charlotte Liddell as group commercial director to oversee commercial growth and agency partnerships in the UK. She will also contribute to MiQ’s broader commercial strategy.
Why it matters
Leadership changes at major programmatic firms can influence agency relationships and business direction in a key market like the UK.
Explain it like I’m new here
It's like a sports team hiring a new coach to help them win more games in their home city.
Read the original at ExchangeWire
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Agency
An agency is a company that plans, buys, creates or manages advertising on behalf of advertisers, in exchange for fees, commissions or a margin on the media it buys.
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