Adzymic Unveils AgenX Sales Agent to Connect Premium Ad Inventory with AI Buyers in Singapore
· 1h ago · Originally reported by ExchangeWire
Adzymic has introduced AgenX Sales Agent, a platform that allows media owners in Singapore to offer their premium digital advertising inventory to AI-driven buyers. The solution supports various formats, including display, video, and digital out-of-home.
Why it matters
This launch streamlines access to high-quality ad spaces for AI-powered buying systems, potentially increasing efficiency and revenue for both media owners and advertisers.
Explain it like I’m new here
It's like a new online shop where top ad spaces are sold directly to smart robots that buy ads automatically.
Read the original at ExchangeWire
Terms in this story
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
DOOH (digital out-of-home)
DOOH (digital out-of-home) is advertising on digital screens in public places, such as billboards, transit stations, airports, malls, lifts and taxis, often bought programmatically.
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