Meta Updates Per-Creative Audience Settings, Requires Broad Age and Gender Targeting
· 1h ago · Originally reported by PPC Land
Meta is introducing changes to its per-creative audience feature, mandating that ad sets using this option must target all genders and include users from age 25 up to 65. Marketing API partners can begin testing the feature, but Meta has not disclosed details about how ad delivery will be affected.
Why it matters
This change impacts how advertisers can target audiences on Meta platforms, potentially reducing the granularity of demographic targeting and affecting campaign strategies.
Explain it like I’m new here
It's like a rule that says if you want to show your ad in a special way, you have to let everyone in the room see it, not just a few people.
Terms in this story
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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