Ateme and Viamedia Enable Programmatic TV Ads for Independent and Regional Operators
· 3h ago · Originally reported by SVG Europe
Ateme and Viamedia have partnered to make programmatic TV advertising accessible to independent and regional TV operators. This collaboration aims to expand the reach of automated ad buying beyond major broadcasters.
Why it matters
This development helps smaller TV operators compete in the digital ad market by giving them access to advanced programmatic tools, which were previously mostly available to larger players.
Explain it like I’m new here
It's like letting small local TV stations use the same smart ad-selling tools as big national channels, so they can make more money from ads.
Read the original at SVG Europe
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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