Madhive
CTV-focused buying platform used by local broadcasters and agencies.
New York, USA · founded 2017 · madhive.com
What Madhive does
Madhive builds software for buying and selling streaming TV ads, especially for local and regional campaigns. Broadcast groups and agencies use it to package CTV inventory for local advertisers.
Its backers have included Fox, and it is a key example of TV companies building their own programmatic pipes.
How it makes money
Platform fees on CTV media bought and sold through its software.
Where it meets invalid traffic
Emphasises CTV fraud prevention and has marketed its own fraud-detection work on spoofed CTV supply.
Products
- Madhive platform
- Madhive CTV marketplace