Madhive and AdImpact Partner to Enhance Local TV Ad Spend Insights
· 1h ago · Originally reported by TheDesk.net
Madhive has formed a partnership with AdImpact to provide improved data on local TV advertising spend. This collaboration aims to deliver more granular insights for advertisers looking to optimize their local TV campaigns.
Why it matters
Accurate local TV ad spend data helps advertisers make better decisions and maximize their budgets, especially as TV and digital advertising continue to converge.
Explain it like I’m new here
It's like two companies teaming up to give businesses a clearer map of where their TV ad money is going in different neighborhoods.
Read the original at TheDesk.net
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Go deeper
Related stories
Madhive Partners With AdImpact to Provide Competitive Spend Data for Local Media
Madhive has formed a partnership with AdImpact to offer competitive advertising spend data to broadcasters, agencies, and local advertisers. This collaboration aims to help local media players plan, execute, and measure more effective…
Madhive Integrates AdImpact Data on 54,000 Local CTV Advertisers Ahead of Midterms
Madhive has obtained AdImpact's spend data, covering 54,000 local connected TV advertisers across 41,000 zip codes and 210 markets. This data will be accessible to Madhive's local TV sellers and buyers, potentially influencing how…
Streaming Accounts for Nearly Half of US TV Ad Spend Despite Fewer Impressions
A recent iSpot study shows that streaming platforms now capture 48.7% of US TV ad spend, even though they only deliver 21.9% of total TV ad impressions. Streaming ads also demonstrated higher conversion rates compared to traditional linear…
Roku executive says CTV buyers must follow viewers across the entire streaming journey
A Roku advertising executive argued that fragmentation in streaming, with audiences spread across dozens of apps and a growing content pool, means a single touchpoint is no longer enough for brands. Buyers, per Benedict, need to plan…
Roku adds sports hubs as live sports streaming fragmentation complicates ad buying
Roku is expanding its sports hubs, which aggregate live sports content across streaming apps on its platform. The move comes as sports rights and viewing spread across many services, making it harder for advertisers to plan and buy sports…
NDTV Selects Amagi AdFlow Orchestrator for FAST and CTV Ad Monetization
NDTV has adopted Amagi's AdFlow Orchestrator to manage ad monetization across its FAST channels and connected TV inventory. The deal brings automated ad decisioning and orchestration to the broadcaster's streaming distribution. No…