Madhive Integrates AdImpact Data on 54,000 Local CTV Advertisers Ahead of Midterms
· 1h ago · Originally reported by PPC Land
Madhive has obtained AdImpact's spend data, covering 54,000 local connected TV advertisers across 41,000 zip codes and 210 markets. This data will be accessible to Madhive's local TV sellers and buyers, potentially influencing how political ad budgets are allocated during the upcoming midterm elections.
Why it matters
Access to granular spend data allows local TV advertisers and buyers to make more informed decisions, especially as political campaigns increase competition for limited ad inventory during election cycles.
Explain it like I’m new here
It's like giving local TV ad sellers a detailed map showing where everyone is spending money, so they can plan better during a busy season.
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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