AdPlayer.Pro Launches Independent CTV Video Ad Server for Enterprise Streaming
· 1h ago · Originally reported by ExchangeWire
AdPlayer.Pro has introduced a new video ad server tailored for connected TV (CTV), targeting large streaming companies seeking an independent and flexible ad serving solution. The platform supports OpenRTB auctions, enabling programmatic ad transactions.
Why it matters
This launch gives major streaming platforms more control over their ad infrastructure, potentially improving transparency and efficiency in CTV advertising.
Explain it like I’m new here
It's like giving big streaming services their own vending machine for video ads, so they don't have to share with others.
Read the original at ExchangeWire
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
OpenRTB
OpenRTB is the open technical standard, maintained by IAB Tech Lab, that defines how bid requests and bid responses are formatted and exchanged in real-time bidding.
Ad server
An ad server is the software that stores ads, decides which ad to show in each slot based on rules and priorities, delivers it, and counts impressions and clicks.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
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