NDTV Implements Amagi AdFlow to Enhance Monetization on FAST and Connected TV
· 2h ago · Originally reported by Indian Television Dot Com
NDTV has adopted Amagi’s AdFlow platform to improve its advertising monetization on Free Ad-supported Streaming TV (FAST) and connected TV channels. This move aims to streamline ad operations and increase revenue from digital video platforms.
Why it matters
As more viewers shift to streaming, broadcasters like NDTV are investing in advanced ad tech to maximize digital ad revenue and keep up with changing consumption habits.
Explain it like I’m new here
NDTV is using new tools to show ads better on internet TV, helping them earn more money as people watch more online.
Read the original at Indian Television Dot Com
Terms in this story
FAST (free ad-supported streaming TV)
FAST (free ad-supported streaming TV) channels are free, linear-style streaming channels with scheduled programming and ad breaks, delivered over the internet to smart TVs and apps.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Ad operations (ad ops)
Ad operations (ad ops) is the technical team and set of processes that set up, deliver, troubleshoot and report on ad campaigns, on either the publisher or the advertiser side.
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