NDTV Implements Amagi AdFlow Orchestrator to Boost FAST and CTV Monetisation
· 3h ago · Originally reported by MediaNews4U
NDTV has chosen Amagi’s AdFlow Orchestrator to enhance its advertising operations on Free Ad-Supported Streaming TV (FAST) and Connected TV platforms. This move aims to optimize how NDTV manages and monetizes its ad inventory across digital streaming channels.
Why it matters
As more viewers shift to streaming, broadcasters need advanced tools to efficiently manage and maximize ad revenue on digital platforms. AdFlow Orchestrator helps automate and streamline ad delivery, which is crucial for profitability in the growing FAST and CTV markets.
Explain it like I’m new here
It's like NDTV using a smart robot to make sure the right ads play at the right time on their streaming channels, helping them earn more money.
Read the original at MediaNews4U
Terms in this story
FAST (free ad-supported streaming TV)
FAST (free ad-supported streaming TV) channels are free, linear-style streaming channels with scheduled programming and ad breaks, delivered over the internet to smart TVs and apps.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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